Data Visualization Made Simple

Preface

Becoming Visual

• Forces of Change
• Trends in Data Visualization—Storytelling
• Trends in Data Visualization—Interactive Graphics
• THE MEDIAN HOUSEHOLD INCOME FOR WILLIAMSBURG, BROOKLYN, 11211 IS $50,943
• What Is Data Visualization?
• Who Are Visualization Designers and What Do They Do?
• Why Use Data Visualization?
• How Do You Incorporate the Visualization Process Into Practice?
• Exercises
• Icons

The Tools

• Basic Productivity Applications
• MICROSOFT EXCEL
• iWORK
• Visualization Software
• TABLEAU DESKTOP
• ARCGIS
• Business Intelligence Tools
• IBM WATSON ANALYTICS
• Programming Packages
• 2.5 A Criteria for Selecting Tools to Build Data Graphics
• Interview With a Practitioner
• Exercises

The Graphics

• Comparisons of Categories and Time
• Distributions
• Proportions
• Relationships
• Locations
• 3.6 Trends—Showing Comparisons Over Time or Composition Over Time
• 3.7 Word Frequency and Sentiment
• Connections and Networks
• Chart Interface
• Exercises

The Data

• Scenario
• Survey Data

The Design

• Design Standards
• Active Subscribers
• Less-active Subscribers
• Design Standards Checklist
• Exercises

The Audience

• Optimize Your Data Story
• Strategies for Maximizing Retention and Minimizing Overload
• Communicate the Key Message
• Exercises

The Presentation

• Using Presentation Software
• Designing Slide Presentations With Visualizations
• Organize and Format the Slides to Maximize Viewing
• New York City neighborhoods
• Testing Your Presentation
• Delivering Presentations
• Common Presentation Pitfalls
• After Your Presentation
• Presentation Checklist
• Exercise

The Cases

• Introduction
• What Do You Think? How Would You Begin to Explore These Questions?
• The Insight and Proof of Concept
• The Challenge
• Building an Interface for Clients
• How Could You Help Aingel Design This Interface?...of Data Graphics Would Be Useful to Its Clients?
• Summary
• Introduction: Project Reporting for a Large-Scale Construction Project9
• Challenge
• See How Franklin Used Data Visualization as Evid...de Management to Allocate More Project Resources
• How Did Franklin Use Data Visualization as Evide...e Management to Allocate More Project Resources?
• Summary
• Introduction
• The Bingo Dilemma
• Maintaining Customers’ Loyalty
• Challenge for the Consulting Team
• Question 1: The Bingo Decision
• Question 2: Incentivizing Customers Through Comp...tems and Services to Encourage Players to Gamble
• Comping Results
• Summary
• Introduction
• How Is Enrollment Changing by District Over Time?
• How Is Enrollment Changing by School Over Time?
• Where Have New Schools Opened? Where Have Schools Closed?
• Summary
• Wrap Up

The End

• 9.1 Your Visual Habits
• Archetypes
• Keep Visualizing, Keep Learning, and Keep in Touch