Social Media | uCertify.com

Social media is growing exponentially and shows no sign of slowing down. Today, over 4.20 billion of all Internet users are also social media users. In addition, most users now use two or more social media sites daily and access sites using multiple devices. In the early days of social media, many businesses did not see the value of having a social media strategy. Many businesses did not participate at all on social media sites or their efforts were unorganized and consisted of random postings on various social sites. Because of the tremendous growth, businesses today should not ignore social media. Instead, they need to review the social media landscape and make a real effort to integrate social media into their business practices. The Social Media Strategist course will give you an overview of what social media is and start to introduce you to the complex landscape that makes up social media today.

uCertify introduces the latest CIW Social Media Strategist course

In this course, you will study social media and learn how it differs from traditional media. You will also examine some foundation technologies and communication methods that make social media sites interactive, social places on the Internet. You will also examine the various types of social media and mobile social media. You will learn about people who use social media. You will also be introduced to various types of social media tools. The course offers lessons and test prep. Lessons are fully responsive and come complete with flashcards, quizzes, glossary, knowledge checks, connect the idea, and many more. It is designed to keep you engaged and make learning fun. The TestPrep provides full-length practice tests that can be configured to closely follow the exam objectives and are designed to simulate real testing conditions. In addition to the Test Prep uCertify provides PrepEngine, a gamified version of TestPrep that has a deep foundation in learning science. It is built to meet the needs of today’s students and professionals who don’t have time to sit for 90 minute test sets.

So, start your prep for being a certified CIW Social Media Strategist today with uCertify!

Social networks have long changed the status of an entertainment environment for idle talks. They have become a separate powerful tool for promoting a business. Increasing brand awareness, attracting new customers, and retaining existing ones are just a few examples of what a company can do through Facebook, Twitter, etc.

“Social media presence is essential for any modern business” – Head of SEO at LinksManagement states – “In addition to frontend advantages such as increasing brand awareness and customer loyalty, there are backend ones: building a strong backlink profile and thus, skyrocketing SEO efforts.”

Quick messaging and a wide audience reach makes social media a convenient tool for project managers. If you want to know how to use it to improve your PM work – you are on the right track.

1. Instant Communication

It is impossible to manage a project without regular contact with directors, team members, contractors, and any other involved parts. One out of five projects fails precisely because PM cannot ensure timely transmission of key data between parties. To prevent this from happening, managers must provide themselves and their team with effective communication means.

Public media and apps, in this case, will provide:

Instant transfer of the necessary information to all team members.
Real-time update notifications so that everyone is aware of changes.
Fast and accurate addressing the arisen problems and difficulties.
The ability to use video communications for virtual meetings with remote employees.

PM can create different groups for contact with different participants. This will help to structure tasks and transmit the necessary data and update notifications to those people for whom it is relevant. In turn, video conferences significantly increase productivity and reduce the time to complete all tasks.

Increased productivity is ensured by the flexibility that removes standard restrictions from people. The absence of the need to sit at the office table for the classic 8 hours makes employees more responsive and enthusiastic about work: they are free to plan their own schedule.

2. Networking Opportunities

PMs can use social networks not only to transmit information to the team. In LinkedIn, for example, they can easily find colleagues in relevant groups and discuss similar problems, share experiences or learn about current trends in their sphere.

Thus, expanding the network of their acquaintances and contacts, PMs broaden their horizons, professionally develop, and pump their key skills. Certainly, business only benefits from this free online seo course.

But that’s not all. Networking features also include a search for influencers who can support the project if relevant to its essence. Obviously, the main habitat of opinion leaders and influencers is precisely a place called Twitter or another no less familiar to us. Look for them there if their support is important for success.

3. Project Promotion

At the launch stage, there is nothing more effective than social networks to:

Make existing and potential customers notice the project.
Get feedback.
Report to executives on performance.

One of the important things in making customers notice the project is to highlight it using nice images. It is a well-known fact that people always pay attention to the eye-catching image at first, and after that read a description, text. To grab your customers’ attention, professionals from the Photza photo editing studio recommended using beautiful digital images.

Thereby, using public media channels, PMs perform several tasks at the same time, saving resources and not requiring any additional costs.

Many businesses have already experienced all of the above benefits. It is not difficult, it does not require any investments, but it brings excellent results. Do not miss the chance to improve the overall performance of the company.

Nowadays, customers have to get admission to statistics and data at any time, everywhere they want, thanks to the Internet. Community Intrest having access to the records they seek, through computers, mobiles, etc.

If you are not known in the digital world today, then you must recognize that you are not going to head closer to progress and achievement each time soon. Having the arena strongly influenced by using the digital factor, every enterprise and company, no matter small or massive is working tough to create an area for itself online.

Why Your Business Needs Digital Marketing Services

Modern international screams generation from every angle, humans are well keen on their busy and worrying schedules and do not have time to appearance out for one-of-a-kind brands, merchandise, and upcoming projects via the way of offline advertising, such as paper-primarily based newspapers, books, communique methods, and traditional TV and radio broadcasts. In the present day scenario net and cellular telephones are the most picked approach to percentage any facts, so whilst the term Digital Marketing is discussed, clients can get admission to the facts any time and any region as per their convenience. Internet and globalization have shrunk the world to an axis point, in which human beings from all around the globe can get entry to the data via computers, capsules, or mobiles. Digital advertising is indeed a blessing for the business proprietors, where they are able to impact the picture of their organizations via digital advertising and can reach up to a bigger chunk of clients globally.

You Should Do Digital Marketing

In the generation of generation, in which Smartphone policies our life, we experience certain to get admission to the product info online best via, mobiles, computers, or tablets. A commercial enterprise turn does now not imply the massive site visitors on the product website, however, that visitors converting to leads or boosting the sales. Online Marketing, is a tool that works on your customer’s psychology with the appealing content, ads observed with the aid of numerous other marketing tactics, Digital Marketing services, and strategies that offer commercial enterprise proprietors the fine probabilities for competition, survival and even for the commercial enterprise boost.

Asking Price

The first and foremost reason to choose digital advertising is, but manifestly the cost-factor, which is pretty economical, being compared to standard offline advertising and marketing techniques. To illustrate the truth a TV advert or newspaper commercial can cost big and with no assure of being observed with the aid of everybody, on the contrary, an e-mail or social media campaign can reach out to a mass population globally.

Reliable Customer’s Feedback

Another benefit, which certainly fits the want of the enterprise, is the real-time and reliable purchaser comments and critiques to upgrade the offerings with time. With digital advertising, pattern enterprise proprietors don’t want to spend excessively on surveys and customers’ feedback, however, the unbiased facts can be attained through internet advertising and in the end win the patron’s trust. The higher revenue increase expectancy of either small or medium organizations can enlarge to 4 instances much higher through the use of digital advertising and marketing techniques, since it, we could the product available to go large and farther reaching markets both regionally and abroad.

Brand Recognition

Online Marketing proves beneficial for the brand reputation, with satisfied clients and their real-time comments, business proprietors can attain to another ability set of clients. This enables the enterprise proprietors to make the brand popularity move viral as expected, in addition to commencing new doorways of opportunities for achieving larger markets and obtain business boom.

Conversion Optimization

Since the modern technology is turning extra digital, than humans do have the get entry to over their gadgets at each time and enterprise proprietors can remain to be had with their product, no matter their time-zone restrictions and in the end, a larger attain to the customers might result in conversion, due to the fact the patron would get what they are searching out a consistent with their convenience. Without conversion, all the site visitors could imply nothing, and all of the other advertising and marketing efforts would lead to despair. This is the sole reason, why commercial enterprise proprietors put more effort in the direction of digital marketing campaigns.

Key Digital Marketing Tools

Digital Marketing may be executed in diverse ways, under noted are among the fundamental keys, even though with the approaching innovative era techniques, more could be brought to this list.

Websites and search engine marketing content
Blogs
Internet banner ads
Online video content
Pay-in step with-click (PPC) advertising
Email advertising and marketing
Social media advertising and marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile advertising (SMS, MMS, etc.)

When a consumer walks right into a shop, the first step he/she follows is to check out the product and then might leave without shopping for anything. Undeniably a bigger number best come and go and very small companies make a buy. Even if the product website receives tons of website visitors each day or weekly, but none of them ever convert, then it is alarming, because it leads to a clear indication that the business will also stop to exist. Digital Marketing allows the enterprise owners to utilize the tried and tested advertising tactics, which no longer just entice the superfluous traffic, but highly potential target visitors and might ensure the survival of the business.

You can get in contact with our team to talk about in addition to your idea to convey into reality. The discussion might help you to benefit a higher ranking of your business.

Achieve Your Targets: A good advertising and marketing services provider assures committed social media, internet content, search engine optimization, etc. To help your corporation goal unique demographics, areas, and trends.

Future Is Digital: You can’t deny the truth that we live in a virtual international, in which the whole lot we do is either associated with our phones or computers. This reality makes it quite glaring that if we will market our products and services to our target audience using virtual tools or channels, we’ve got a better and healthful threat of having their interest and turning them into our loyal customers.

Transform your leads Into Customers: Getting a lead isn’t sufficient for an increase in the highly competitive world we stay in. Credible and ace digital marketing isn’t always just about producing leads. You need to realize the techniques to transform the ones leads into customers. With the right virtual advertising strategy, you may develop your clients tremendously.

Grow Your Brand Recognition: Do you really need to grow your business enterprise’s logo recognition in the favored marketplace? Digital advertising is the key. An ace digital advertising services provider offers extraordinary blogs and targeted net content, which could effortlessly build up your credibility and gift you as an expert to your niche.

Track Results Easily: The great component of virtual advertising and marketing is that you may usually realize whether or not your efforts are bearing fruits or not. We could maintain an eye on where all of your leads are heading from, and calculate conversion rates.

Thus, if digital advertising and marketing haven’t been a part of your boom plan so far, 2017 is the quality and excessive time to begin running on a sturdy digital strategy.

If you have no concept approximately how digital advertising works, you need to be a part of fingers with a leading digital advertising services company like Softuvo. A digital platform can develop your commercial enterprise tremendously.

Want to polish your skills in digital marketing? A digital marketing institute in Jaipur will help you enhance your knowledge of this topic.

Hannam Everton is Secretary-General of Jamaica National Commission for UNESCO. He has more than 15 years of experience working in the international affairs industry. He is skilled in nonprofit organizations, negotiation, intercultural communication, sustainable development, and political science. Hannam is a business development professional with a Master’s focused on Languages from the University of Havana.

He has recently reviewed our CIW Social Media Strategist course and provided his valuable feedback. Please read it here:

Check Out Hannam Everton’s Review On Our Social Media Strategist Course

“The CIW Social Media Strategist course completely covers 1D0–623 exam objectives and helps you understand the basics of SM, like posting, sending emails, and more.

The course outlay is very simple and offers a seamless learning path Assessments allow for immediate testing of your knowledge after the completion of each lesson.”

To read the complete post, please click here.

Thank you Hannam, we are glad to have your honest and valuable feedback on our course.

To know more about Hannam Everton, contact via his LinkedIn profile.

Top 4 Reasons Why Social Media Is An Essential Part Of Marketing Strategy

It’s the digital era and this means having countless tools to reinforce your brand and let it grow. Here’s why every business should be ready to change its mindset, embrace innovation and dive into the digital world.

The way of thinking, acting and making business changes according to the mainstream force in the society: think digital in a digital world and be ready for the change. It is in this scenario that social media stand out and take the lead.

If you want to think digital, social media represent the very first step towards this new way of thinking and the first touchpoint to reach new customers. Social media require to be constantly updated on the last new trends and tools and this is necessary to take the most out of them.

So, why your company should build or reinforce its presence on social media?

Increase awareness

Exactly, this is one of the most powerful reasons why you should board on social media.

As we said before, social media are the first touchpoint to reach people due to the fact that they have deep roots in the daily life of every person.

Planning an efficient strategy will increase the awareness of your brand and make its echo louder. You will be able to reach new potential customers because reaching people is easier and sharing information is faster. The best thing about that? You can do it on a low budget and it is gonna be way cheaper than the traditional methods.

Work on that: reach more people, make your business bigger.

Community & Networking

This is a direct consequence of reaching more people.

Create a community and take care of it, become a point of reference, create engagement and award your customers. This will be a huge benefit for your brand identity too.

Reinforce the community day by day as it is the perfect starting point to do networking and find new potential customers and partners.

Know what they want

It is really important to create a dialogue with the customers and build the brand together.

Through social media, insights are it possible to deeply discover their needs, requests, who they are (age, origin, gender) and this will help you to clarify your target and make your offer even more tailored. Sharing info is faster too and you will be able to give and receive immediate feedback.

Define your target, customize your offer and convert them in your next customers.

Drive to website

Use the power of social media to make your website even more successful.

Social platforms have to be perceived as a real bridge that drives traffic to the website, improves its positioning and increase its visibility and performance.

Remember, if the community is well engaged it will be even more active on social media (like share & comments) and this will make the ranking even higher.

Catch the customers, intensify the lead generation and convert them him into purchasers.

Now it’s your turn to experience the power of social media for your business! To know more, you can check out Social Media Strategist course offered by uCertify.

By Elena Palumbo

Social Media & Content Specialist @ Vantisco – A leading IT company and Digital marketing agency in Milan, Italy

https://vantisco.it

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